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November 20, 2017

Library Collection

Articles & Research : Market Your Business

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Library Closed Thursday, Nov. 23

All locations of The Seattle Public Library and the book drops at the Central Library will be closed on Thanksgiving, Thursday, Nov. 23.

Market your business

Library to Business - the Library can help you succeed

Library resource - may require a Library card and PIN

Associations Unlimited
Trade organizations that represent your industry. Discover best practices and stay up on the latest news about your product or service

Answer questions like:

  • Is there a local chapter of an interior design association that I can join?
  • How do I contact a sporting equipment association?
  • Does the Independent Book Publishers Association have a magazine or newsletter?
Library resource - may require a Library card and PIN

Library resource - may require a Library card and PIN.

Selected
Web site

Available only in Library locations

 

Ask a business question
Library resource - may require a Library card and PIN

Demographics Now
Demographic information including spending by product, age, income level, level of education and behavioral information. Useful for choosing a business location, locating target customers, and sizing your market.

Answer questions like:

  • How much money do households spend on pet supplies in the West Seattle neighborhood?
  • What’s the best location for a toy store in Ballard?
  • How do I compare neighborhood populations and craft marketing strategies to reach those that live there?
Library resource - may require a Library card and PIN

Standard Rate and Data Service
Sales and contact information for a variety of media platforms and formats. Smart shopping to advertise your product.

Answer questions like:

  • What local newspapers are in Seattle and what are their advertising fees?
  • Does my target market listen to KING FM radio?
  • How do I contact a local TV station to advertise my product?
Available only in Library locations

Statista
Statistics, data, and graphs on industries, markets, and consumer habits. Access in a library branch only.

Answer questions like:

  • What’s the acreage of hops varieties planted in Washington State?
  • What’s the projected spending on social media marketing through 2019?
  • Has disposable personal income increased in the United States since 2015?
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